The sales funnel depicts how a potential customer becomes an interested party, how he enters the decision-making phase and finally converts to the customer. In our variant, it goes even further to the loyal customer and finally to the so-called ambassador. It is a funnel because many potential customers come in at the top and only a few enthusiastic customers come out in the end. In fact, it is more of a filter than a funnel, but in terms of its shape, the term funnel has come to be used.

Sometimes one speaks also of the conversion funnel, often also of the sales funnel or conversion funnel. The sales funnel also used in business planning, for example, to plan capacities and to predict customer growth. If you contact 100 customers and provide 10 of them with additional materials, you will end up with one new customer. These figures come from experience or ideally from internal evaluations. Constant trying on generating leads and creating more conversion, one can finally end up with getting more potential customers on the business.

How to use sales funnel in the lead nurturing?

One of the best features of sales funnel is lead nurturing. With the help of the sales funnel, one can easily imagine the phase in which their respective potential customer is currently involved. The contents of the newsletters, for example, and the offers you make in them, you should adapt to exactly that.

To attract attention, you will need striking yet simple messages. You must apply a little thicker to succeed here. After all, you must be heard among the many other messages that reach the recipient every day. At this stage, one can address things that the receiver may not be aware of. You can show him why the usual procedure is not optimal and why you should change it.

When your focus is now not the conversion, you should position yourself in this phase as a friendly adviser, as a convincing expert.

In the decision - or search phase, you must provide background information, numbers, facts, and arguments. The prospect has realized that he has a problem, a need or a wish and is looking for a solution, a suitable product or supplier. With case studies, you can show how others have done that. Clickfunnels, for example, compare different solutions. Checklists provide security to get the implementation well on the stage.

In this phase, you should try to respond as well as possible to the individual interests of the recipients. You can find out these interests, for example, by evaluating which links the users have clicked in previous emails or which documents they have downloaded. To get a clear idea about different funnels, you can visit www.SenseiFunnel.com.

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